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UDC 81.00

© A. M. Kaplunenko, V. A. Ryzhova, 2013

THE PECULIARITIES OF REPRESENTATION OF THE IDEOLOGEME OF “CHIEF” IN THE CHINESE POLITICAL PANEGYRIC

The article studies the peculiarities of representation of the archetypical ideologeme of “chief” in the Chinese language perception. The authors analyze the rhetorical means of the political panegyric which are strongly organized around the concept of “Putin” and exposed the ideological sense of archetype. This results in the symbolic substitution of the ideologeme of “chief”.

Keywords: political panegyric, archetypical ideologeme, concept of “Putin”, allegoric thread, ideological sense, ideologeme of “chief”.

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