UDC 130.2
© B. Yu. Erdyneev, 2012
IMAGE OF REGION IN THE SYSTEM OF REGIONAL IDENTITY
The paper shows that formation of identity as process of identification of individual with certain territory and community can be controlled. One of instruments of this process controlling is an image of region which reflects the cultural and historical uniqueness of region with constant identification of its inhabitants and, as a result, the notions about features of their own "territorial" group, the comprehension of himself as its member, the estimation of qualities of territory and its volubility in the global and local coordinate system.
Keywords: regional identity, territorial community, image of region, buddhism.
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