Pacific national university Main page Bulletin of Pacific national university

UDC 339.13:659.1

© Korol A. N., 2006

Branding in the system of marketing communications of the company

The author makes an attempt to systematize information and viewpoints on branding. He offers his own viewpoint on branding, gives his definitions of «brand» and «branding»,explains their essence and contents. The article deals with the methodical approaches to working out the successful brand and planning some advertising campaign of its promotion.

References:

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