UDC 621.436:656.6.001.24
© K. V. Elin, I. V. Bryantseva, 2013
BACKGROUND METHODS FOR ESTIMATING THE COMPETITIVENESS OF AN ENTERPRISE
Effective enterprise management in conditions of competition requires the solu-tion of a problem of evaluation of enterprise competitiveness, which depends on a number of factors. The results of such analysis shall give to the enterprise management the idea of real condition of enterprise in the competitive environment and directions for increase of enterprise competitiveness.
Keywords: competitiveness factors of enterprise, competitive advantage, core competence, resource-based approach.
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