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UDC 336.012.23:338.465.4(045)

© M. M. Tretyakov, G. S. Ivlev, 2013

ASSESSMENT OF THE CURRENT STATE OF FINANCIAL SERVICES MARKET

In the article the current state of the financial services market in Russia is analyzed. It is shown that the promotion of financial services has to be implemented simultaneously with the increase of financial literacy of the population. It will contribute to the formation of a positive decision about financial services’ purchase, thus affecting the stability of the financial market and the increase of long-term investment demand.

Keywords: financial services market, promotion, financial literacy.

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