UDC 111.1; 316.33; 316.454.3
© G. Yu. Chernov, 2012
INTRODUCTION TO ONTOLOGY OF SOCIALLY MASS PHENOMENA
The suitability of introduction of the concept of socially mass phenomena is caused by the following: its descriptive and informative capacity; the aspiration to fix in the concept not a sum, but a system of mass phenomena which is difficult and complex; the necessity to separate mass phenomena existing in the society from natural mass phenomena. The given concept also allows to separate socially mass from «classical» social, because the mass is not classical social group, whether we speak about the crowd or about the mass as meta-generality of the epoch of late consumer capitalism.
Keywords: socially mass phenomena, disciplinary ontology, social mass, «mass culture», mass consciousness, mass psychology, mass behavior.
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