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UDC 316.08

© L.A. Tyan, 2010

FEATURES OF CONSUMER DEMAND FOR TOURIST SERVICES

In the article the features of consumer demand for tourist services in Russia are considered. The author focuses on the deviation of demand for these services in comparison with world models. Although basic tendencies have remained intact the "expensive" services which are not corresponding to income of consumer are in good demand in Russia. The author considers that this connected with the status function of tourism in Russia. Tourism acts not so much as form of recreation but as element of conspicuous consumption.

Keywords: tourist services, social status, decile ratio, conspicuous consumption, social identification, stratification, social mobility.

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