UDC 339.138:61
© Fedorov V.A., Ivashchenko E.A., 2009
Segmentation of the Medical Services Market in the Public Health System
In the article the criteria that specify segmentation of the medical services market in marketing system of the public health service are defined. The authors also analyze the tendency in development of market relations between the subjects, where the main motivation is economic effect in the aggregate with medical and social effects. The last one facilitates formation of positive image of institutions in the public.
Keywords: marketing, service, public health system, market, segmentation, system
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