UDC 659:316.33
© Koval P. A., 2009
A Sociological Analysis of the Advertising Influence on Forming a Consumer Behavior
The advertising is means of information, change of social utilities and peoples behavior. Finally, a man behavior appropriate to advertising goals is a basic criterion for evaluation of advertising effectiveness. On basis of the conducted sociological research the author concludes that in spite of the frequently declared negative attitude toward the advertising and peoples distrust to it, the advertising still serves as a stimulus to make a purchase.
Keywords: advertising, consumer behavior, (sociological) interview, advertising product consumption
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- Savel`eva O. Sotsiologiya reklamnogo vozdeystviya. M., 2006.
- Tolmacheva S. V., Genin L. G. Reklama glazami molodezhi // Sotsiologicheskie issledovaniya. 2007. ¹ 4.
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