Pacific national university Main page Bulletin of Pacific national university

UDC 378

© Blinova T. N., Tretyakov M. M., 2009

Specific Features of Services of Higher Professional Education

The article presents specific features of services of higher professional education and their distinction from goods and other types of services.

Keywords: service, educational service, service of professional education, service of higher professional education, goods

References:

  1. Lavlok K. Marketing uslug: personal, tekhnologiya, strategiya. M., 2005.
  2. Pesotskaya E. V. Marketing uslug. SPb., 2000.
  3. Pankrukhin A. P. Marketing obrazovatel`nykh uslug // Marketing v Rossii i za rubezhem. 1997. ¹ 7-8.
  4. Pankrukhin A. P. Marketing obrazovatel`nykh uslug v vysshem i poslevuzov-skom professional`nom obrazovanii. M., 1995.
  5. Barannik M. A. Marketing obrazovatel`nykh uslug: bazovye ponyatiya. URL: http://www.ooipkro.nm.ru.
  6. Saginova O. V. Marketing vysshego obrazovaniya: osnovnye ponyatiya, novye tendentsii i perspektivy: materialy seminara "Marketing obrazovaniya". M., 2002.
  7. Ob obrazovanii: zakon RF ot 10.07.1992 g. ¹ 3266-1 // Konsul`tant Plyus.
  8. Savel`ev A. YA. Model` formirovaniya spetsialista s vysshim obrazovaniem na sovremennom etape. M., 2005.

Download Download article (265.4 Kb)

Сontents Сontents